***THE RUFIJI SAFARI EXPLORER BAG IS STILL OUR BESTSELLER!:***

The Experts in Essential Safari and Travel Supplies

Thank you for taking the time to visit our new online store. Shopping for your safari clothing and safari accessories is now even easier. We have added even more advice on what to pack for your safari, and made ordering the correct size a breeze with our new informative size charts.

We are the specialist supplier of Safari Clothing, Safari Luggage, Binoculars, Safari Books and Safari Accessories. Our Expert, Honest Safari Packing Advice, and Safari Clothing & Gear Packing Lists are relied upon by specialist safari tour operators, safari travellers, and the BBC. Our role, as travel & safari clothing packing specialists, is to ensure that you make the most of your journey to Africa or beyond by supplying you with essential safari clothing and travel supplies. These are all items that no traveller to warm climates should be without & will enhance your safari or adventure travel. All our safari clothing and gear is rigorously tested in Africa! If you are unsure about what to pack, please contact one of our packing specialists for expert advice, or see our 'Free Packing List' on the right.

What our safari & travel clients have to say about The Safari Store:

"Thanks to The Safari Store we were properly kitted out, warm and comfortable on our safari, and both we and the children looked the part! The packing advice was a great help - we might have frozen without it! Thanks for a fantastic service..."
A Cattermull.

"Hi there to all the team, I have today the 1st, received my order, having only placed it on the 29th November. This is fantastic service as I only paid normal delivery charge!!! The hats are fantastic and a good fit for both of us. Thank you so much for such a super service."
C Malpass.

"I am really impressed with the fact that I can ring up and talk to someone, not only about my orders, but also advice on the trip itself from friendly people who know what they're talking about!"
M Thompson.

"They've arrived!!!!! About ten minutes ago in our office - success!!!! .... guys you delivered the impossible, many, many thanks...We shall now contest the 27th World Elephant Polo Championships suitably attired!!" L Monro (Dubai).

All Products Tested in Africa!

We realised from the start that far too many companies claim to have the ultimate products for Africa, but have never actually tested them. All products stocked by The Safari Store have been rigorously tested in Africa under extreme expedition conditions. In June 2009, Steve embarked on a strenuous solo mountain bike expedition through the heart of Zambia's wild Luangwa Valley to test our MaraTech and BugTech fabrics.


New Rufiji Essentials Range Has Arrived!

We are proud to launch our Rufiji 'Essential' Men's and Women's shirts. Made from our legendary MaraTech fabric, we have simplified our Elite Rufiji shirts and introduced our new colour for safaris called Serengeti Stone.

FREE packing list

Simply enter your e-mail address below and we will send you our essential list of what to pack for your safari. Includes detailed packing list & expert advice.

RID Insect Repellent has arrived - the ultimate repellent!

Going on safari, or to a tropical destination? Serious about not being bitten by flying insects? Pack RID - it is as simple as that!

The Safari Store Blog


Five Items we advise you to pack for your safari...